Podcasting has blown up in recent years, going from a niche hobby to a full-blown content powerhouse. But like everything else in media, the podcasting world is constantly changing. If you’re a podcaster, content creator, or marketer, keeping up with the latest trends is crucial. So, what’s next? Let’s dive into the trends that are shaping the podcasting landscape in 2025 and beyond.
1. Video podcasts
Remember when video killed the radio star? Well, now it’s coming for podcasts too. Audio-only shows still reign supreme, but video podcasts are gaining serious traction. In fact, 17% of podcasters are already adding video to their content, and that number is expected to grow as platforms like YouTube make it easier to integrate. Adding a visual element makes your content more engaging and super shareable on platforms like YouTube and TikTok.
Look at “The Joe Rogan Experience.” Adding video took his podcast to the next level, racking up millions of views per episode on YouTube. It’s a smart move, with viewers spending 20-30% more time on content that has a visual component.
2. Interactive podcast: what would you choose?
Imagine listening to a podcast where you’re not just sitting back and absorbing the content, but actually shaping it. That’s the magic of interactive podcasts. We’re seeing a 150% boost in listener engagement for shows that make the audience a part of the action. Think of it like a “Choose Your Own Adventure” book, but in audio form. Platforms like Spotify are even testing out interactive ads, which could seriously up the engagement game.
So, picture this: a true crime podcast that lets you vote on which leads the hosts should investigate next. It’s like being part of the investigation yourself!
3. AI generated content
Artificial intelligence isn’t just a buzzword anymore—it’s making waves in podcasting too. AI-generated voices and content are getting so good that by 2025, experts predict 20% of all podcast content could be AI-generated. This opens up a whole new world for podcasters, from generating scripts to creating entire episodes, making it easier to produce content at scale. The question is, is it good content?
Why does it matter? This tech lets podcasters focus on being creative while AI takes care of the heavy lifting. Plus, it makes podcasting more accessible for those who might not have the time or resources to consistently produce high-quality content. Rather have help from real professionals? Get in touch with SmartPodcasting and they do it for you.
4. Micro podcasts – short sweet and to the point
Who says a podcast needs to be an hour long to make an impact? Micro-podcastst—episodes that are 10 minutes or less—are becoming a big deal. Listener numbers for these bite-sized shows are growing by 32% year over year. They’re perfect for today’s busy listeners who want quick, value-packed content they can enjoy on the go.
Trend Insight: Whether it’s daily news updates, quick tips, or a burst of inspiration, these short episodes are ideal for listeners who don’t have time for longer content.
5. Nice content is king
As the podcasting world keeps growing, so does the variety of content out there. More than 73% of listeners now say they prefer podcasts that cater to specific interests and communities. So whether it’s a deep dive into 18th-century naval history or a show all about vegan cooking, there’s something for everyone.
Have you heard about “Wine and Crime”? It mixes true crime with a love of wine, and it’s built a dedicated following by serving up a unique blend of content that really speaks to its audience. The success of niche podcasts shows just how important it is to find and cater to your unique listeners.
The rise of podcast networks
The podcasting industry is maturing, and with that comes the rise of podcast networks. These networks are a big deal—they provide creators with resources, cross-promotion opportunities, and better ways to make money. In 2023, 60% of the top 100 podcasts were part of a network, which shows just how influential they’re becoming. For listeners, it means easier access to a bunch of great content all in one place.
Spotify’s Podcast Network for example, is massive. With big names like “Armchair Expert” and “The Michelle Obama Podcast.” By joining a network, podcasters can tap into shared audiences and marketing power, boosting their reach and revenue.
7. Monetisation gets smarter
Making money from podcasts is evolving beyond the typical ads. Subscription models, premium content, and listener donations are all on the rise. In fact, 40% of podcasters are now earning revenue through listener support and exclusive content. Creators are also exploring branded content and partnerships as new ways to bring in cash.
Look at Patreon. A game-changer for podcasters, letting them offer exclusive content to subscribers. This not only brings in steady income but also helps build a more engaged community.
8. Globalisation of content
Podcasting is going global, and it’s happening fast. More creators are producing content in multiple languages, and listeners are tuning in from all over the world. Over the past year, the number of non-English podcasts has shot up by 25%, breaking down geographical barriers and helping podcasts connect with a diverse, international audience.
Wonderbly just published a tone of their english content on the German market with great results. Or imagine a podcast about global politics that offers episodes in English, Spanish, and Mandarin. It’s a great way to reach a broader audience, spead the message and create a more inclusive listening experience, isn’t?
9. Sustainability and ethics
More people become conscious consumers. They’re paying closer attention to the ethics behind the content they consume. Podcasts that focus on sustainability, social justice, and ethical storytelling are growing in popularity. With a 45% increase in listener interest for shows that take a clear ethical sides. Plus, creators are being more transparent about their production processes, sponsorships, and the impact of their content.
“How to Save a Planet” is all about climate solutions, and it walks the talk by using sustainable production practices. Aabsolutely somthing for listeners who care.
Conclusion
The podcasting landscape at the moment is full of potential. Also thanks to trends like video podcasts, interactive content, and niche shows. If you want to push your brand and start a podcast, now’s the time. See which of these trends suits you and stay ahead of the curve. If you need help with your podcast or don’t know where to start get in touch with us, we can help with concepting to production and post production.
For more tips and insights on how to elevate your podcast, keep it locked on SmartPodcasting.com – your go-to source for all things podcasting.
